Wednesday, September 14, 2011

InStyle's 2011 Fragrance Awards

Fragrance lovers - think you've got a keen sense of smell and can whiff out a winner?

If you think yes, then check if you're right by comparing to what the experts have listed as their top 10 fragrances this year. 

In its 3rd year, the judging panel included think tanks and industry experts like InStyle think tanks Director Victoria Meppem and Editor Kerrie McCallum, founder Jan Logan, Fragrance designer John Lambeth, Ten news presenter Natasha Belling and EDIT Boutique Owner Sharyn Storrier Lyneham.

They've come up with the following winners this year: -

BEST CELEBRITY: Reb’l Fleur by Rihanna
BEST NEW CLASSIC: Chanel No. 19 Poudre
BEST DESIGN: Halston Woman Amber
BEST DAYTIME: Miss Dior Cherie Blooming Bouquet
BEST DESIGNER: Prada Infusion De Rose
BEST HOLIDAY: Tom Ford Neroli Portofino
BEST EVENING: Very Irresistible Givenchy L’Intense
BEST INNOVATIVE: Jo Malone Limited Edition Tea Fragrance blends
LIMITED EDITION: Marc Jacobs Splash Cocktail Collection
BEST MEN’S: Guerlain Arsene Lupin Dandy

Reading down the list, I've tried Neroli Portofino, and Miss Dior Cherie Blooming Blossom, and Prada Milano but I'm very much inclined to dash to the nearest fragrance counters to get a whiff of the other winning scents. 

If you want to find out more on the list of the 50 finalists, grab a copy of the October issue of Instyle magazine with Blake Lively on the cover now.

Are there any on the list that are your favourites? Which would you nominate as this year's best fragrance. 

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