Wednesday, October 12, 2011

Gaga over KMS California's FreeShape range & the Real Project Competition

Top hair-care and styling brand KMS California decided to celebrate its 30th anniversary with a makeover!

Not only have the packaging been updated to bright bold block colours on its existing product lines, but it has also introduced 12 new products and brought out the latest hair technology called technology nature by fusing natural ingredients in advance formulas.

This now brings KMS products lines to a whopping 52 products across 9 ranges in the growing collection to cater for any individual style and hair condition.

The most exciting news of this newest additions for me was the Freeshape range - this heat activated styling and protectant line is something I need daily as I subject my hand to the constant abuse of blow drying, curling, colouring and chemical straightening.

So it was a good thing I was lucky enough to try first hand some of these items in the latest range and let me tell you, my hair would be humming happy tunes all day long if it could sing!

1. FreeShape Quick Blow Dry - 200ml RRP A$39.95
I have very thick hair - I get it thinned out every time I get a cut but there is still alot hair left on my head. So when this stuff promised to cut drying time by half, I wanted to be all over it.

And guess what? It really does work! My blow dry time is reduced by 40-50% depending on the humidity of the day, a saviour on cold nights when I dread washing my hair. This 2-phase product needs to be shaken to mix the solution before being sprayed onto damped towel dried hair and not only will it speed up the drying time, it will also provides anti-static properties to reduce friction between hair and gives it extra conditioning properties to leave hair more manageable and fly-aways tamed without any added weight.

2. FreeShape Hot Flex Creme - 150ml RRP A$39.95
I wouldn't ever go near a curling tong/ wand or straightening tong without this product on hand any more. This must-have light-weight creme gives hair a layer of production, especially ends which normally gets fried during extreme heat styling sessions.

Smoothed over from the mid lengths down to the end of damp or dry hair before using your heat tools for lustrous protected strands. Results are non-product overloaded glossy hair with plenty of natural movement.

3. FreeShape Hot Flex Spray - 200ml RRP A$39.95
If you are after some hold in your heat protectant to give your style some shape, then you can't go past this heat protectant. Natural curls are easy-peasy to achieve with the help of this spray. Just sprtiz on the section of dried hair you are working on for shine, medium hold and protection. The end results are beautiful bouncy curls that still moves naturally as it's not weighed down by heavy products which also means your shape holds for longer - score!

I'm gaga over these three heat-protecting styling products; they will be staples on my hair care regime and I can't wait to try the other FreeShape products in the lineup. If you haven't fallen in love with KMS California yet, I guarantee you will when you try the latest FreeShape range.

KMS The Real Project Competition

KMS California is kickstarting its latest product relaunch with a competition called The Real project to celebrate self-expression and individuality - the core philosophy of the brand.

Just submit a 15 second video of who you are and what makes you unique and you could be in the running to win awesome KMS prizes and become a TV stars.

The 15 most popular videos as voted by social media will be used in KMS' next tv campaign. And if you need any further encouragement, the first 100 entrants will receive a KMS California Gift Packs worth over $100, plus there are 20 Sony Bloggiecamerasto be WON!

Get involved in this great competition now before it closes on 10th November!

Products featured have been provided for consideration.

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